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Javier Loya: CEO of CHOICE! Energy

Enrique Javier Loya is the president and chief executive officer of Houston-based  CHOICE! Energy. He has held this position since acquiring a controlling interest in the firm in August 2000.

Loya helped found CHOICE! Energy in 1994, creating one of the first institutional natural gas brokerage houses following industry wide deregulation. As a natural gas options broker, Loya built the business today into one of the most successful of its kind in the country. Today, CHOICE! Energy is one of the leading institutional energy brokers in the country, with a customer base consisting exclusively of the largest utilities, energy marketers and financial institutions in the world.

In the deregulated retail energy market, CHOICE! Energy also provides energy and energy-related products to commercial and industrial customers, from small to mid-sized businesses, to the largest manufacturing facilities and government contracts.

Prior to establishing CHOICE! Energy, Loya was a natural gas options broker with First National Crude Oil where he managed accounts consisting of major oil companies, natural gas producers, electrical utilities, institutional banks and energy marketers.

Loya, a first generation Mexican-American born in El Paso, Texas, made headlines in 2002 when he signed on as a minority owner of the NFL’s Houston Texans.

Loya and his wife, Lucinda Vincent-Loya are committed to the Houston community as well as local Houston charities. He serves as an active member in The Houston Hispanic Chamber of Commerce, The Houston Minority Business Council, and Young Entrepreneurs Organization. They also support such charities as The American Lung Association, The American Heart Association, The National Multiple Sclerosis Society, The Boy Scouts of America, The Special Olympics of Texas, The Houston Fire Department, and La Casa de Esperanza.

Loya is a 1991 graduate of Columbia University in New York, with a Bachelor of Arts degree in Political Science.